With a new brand in the works, the Phoebe Health system’s website needed a major upgrade to match the level of sophistication of the new brand, as well as streamline content and eliminate redundancies so that patients can get to the information that is relevant to them more quickly. As lead creative, I worked with Avid Design, a development firm that specializes in Healthcare, from both an architecture and design perspective to create a system of page templates for their proprietary healthcare platform. 
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