With a significant amount of negative PR to overcome, south Georgia’s Phoebe Health System launched a new brand and redesigned website in 2016. My concept, “Phoebe Strong,” a forward-looking campaign of compassion, confidence and optimism was chosen for the brand launch and I was lead creative for the new identity system and brand campaign. I also provided both experience design and graphic design for the branding microsite, which explained the coming changes for internal and external users. "Phoebe Strong" was a recipient of a 2016 Telly Award. See the case study >

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