The What’s New app was an extension of the Solta Medical brand, for which I was also lead creative. This tool showcased all of the PR support the brand provided for its sales force and helped to sell Solta technology to physicians. A Drupal-based server pushed alerts to sales people when new content was uploaded and populated throughout each brand category. The What's New App had a companion ROI Calculator App that demonstrated regional patient interest in Solta procedures based on Physician searches on Solta brand websites.

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